At TBC Bank, we firmly believe in our responsibility to support the community, the environment and the wider stakeholders among which we operate. The Bank organises its CSR Strategy into four main areas: workplace, market place, environment and community. Our community sponsorship program is further broken down into themes of focus that complement our brand and tradition.
Last updated on 10 August 2016.
|TBC Bank is dedicated to creating the best workplace experience for its employees. We offer employees one of the most competitive benefits packages in the country, as well as advanced professional education and training opportunities.
Projects implemented for TBC Bank employees include:
• TBC Fund for Employees with Large Families (founded in 2013);
• TBC Academy providing training and workshops in different areas of business and banking free of charge for TBC Bank employees (founded in 2011);
• tuition funding for middle management employees for MBA-level study; and
• full social benefits package, including health insurance, pension schemes, and fully-paid maternity and paternity leave.
These and other matters concerning employee relations are covered in greater detail on page 70 of the Annual Report.
|TBC Bank has a traditional commitment to supporting small and medium size businesses. We have a track record for attracting dedicated facilities for SME financing – including local currency and sector specific funds for high-priority industries in the country (such as agriculture, healthcare and energy).
Additionally, TBC Bank is the first bank in the region to offer value-added services to its SME clients that include networking, educational and consulting opportunities provided free of charge. These services are implemented through the Bank’s pioneering Business Support Programme launched in 2013 with support from IFC and ADB and in partnership with IBM, Ernst & Young and BDO.
The achievements of the Business Support Programme are covered in greater detail on page 33 of the Annual Report.
|TBC Bank believes it has one of the most advanced Environmental and Social Risk Management systems in the region. Our ESMS Policy is aligned with the requirements of all relevant recommended best practices. The system has been developed in cooperation with EBRD, IFC, DEG, ADB, and FMO and includes provisions that are often much stricter than national requirements. The Bank also ensures that its clients and sub-contractors comply with international social and environmental standards.
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|TBC Bank differentiates itself through an impactful, long-term and significant financial commitment to developing culture, art and music in Georgia, as well as by contributing to the maintenance of the Georgian national heritage. Our investment and support in the community has continued with a traditional focus, and took on several new directions in 2015.
Community projects implemented by TBC Bank in 2015 include:
• a support fund for 13 June victims,
• exclusive sponsorship of the Georgian National Rugby Team,
• exclusive sponsorship of the Georgian National Ballet and Opera Theatre,
• an exclusive exhibition of Georgian cultural heritage,
• the major Georgian Literary Award Saba,
• the Saba Electronic Bookstore,
• the first digital TV station Artarea, and
• TBC Art Gallery and TBC Gallery for Young Georgian Artists.
TBC Bank has a well-established track-record as a major sponsor of Georgian cultural heritage. We continue to support traditional causes by maintaining, restoring and promoting achievements of historic value for the country.
In 2015, TBC Bank launched a campaign-#WriteinGeorgian-in order to preserve the unique cultural heritage that is the Georgian language. The campaign encourages the use of the Georgian alphabet and Georgian words in everyday and business communication. Projects launched under this initiative include the creation of a Georgian alphabet add-in for iPhones, iPads and Android smartphones, children’s alphabet board games and educational materials published through the Bank’s innovative e-book store, SABA. In 2015, TBC also sponsored an international art festival Fest i Nova 2015 G-15 that featured local and international modern artists. During the festival, TBC presented a creative installation dedicated to the Georgian language and Georgian alphabet.
Discovering Young Artists
The TBC Art Gallery actively presented a number of significant art events to the public throughout 2015. Several innovative exhibitions supported young Georgian artists and offered viewers a new take on contemporary expression. During the year, the TBC Art Gallery and TBC Galleries hosted up to 80 exhibitions. Among these, the Kutaisi branch of TBC Gallery featured the multimedia exhibit “URB EX” by Gio Sumbadze, who explores modern urban cities. The Tbilisi branch of TBC Gallery hosted an installation “My Home”, originally created for Vico Vitri Arte, a popular Italian art project. The exhibition united Georgian and foreign artists who explore cultural and national identity through their work.
Additionally, TBC continued many of its traditional projects created to support young Georgian artists through the following initiatives:
TBC Bank is the new exclusive sponsor of the Georgian National Ballet and Opera Theatre. The main goal of this partnership is to popularize ballet and implement social and cultural projects. The Georgian National Ballet is the only professional ballet company in Georgia and attracts collaboration from the world’s leading artists.
Ancient Georgian Treasures at TBC Galleries
TBC Bank continues to showcase unique artifacts of Georgian culture. Our projects raise awareness of the importance of preserving and understanding our unique Georgian heritage.
In 2015, TBC Gallery hosted an exhibition of archeological findings from an ancient Georgian monastery in Cyprus. The monastery is a site-museum in Cyprus and has become a popular tourist destination on the island. The artifacts from the Monastery were virtually unknown to the wider Georgian public and were featured at the TBC Gallery for the first time in an exclusive display. The Bank also continues to support the Oni Local Museum that preserves a unique collection of ancient Georgian openwork bronze buckles featured at TBC Art Gallery in 2014.
Artarea - www.artarea.tv
Artarea, the first Georgian TV channel dedicated to art continued to provide viewers with news on the latest developments and achievements in culture and arts. Through Artarea, TBC sponsored 33 public lectures on art and music, 22 concerts, and 13 exhibitions. These events attracted over 5,000 viewers.
Space for Contemporary Artists
TBC Bank continued to operate the first digital space dedicated to modern video art titled ART WALL. Located at one of the Bank’s branches in the central part of the capital city, the Wall presents open air art shows by established and promising Georgian artists. In 2015, TBC achieved another breakthrough in our customer experience by introducing an innovative, customer-centric branch design, created in partnership with Allen International. In addition to the cutting-edge banking technology, customers are treated to an exclusive exhibition of young artists within our newly branches. Please see page 26 for more information on the innovative branch design developed in partnership with Allen International.
Promotion of Young Photographers
In 2015, TBC continued its traditional project first launched in 2004. Kolga, a photo competition for young artists, seeks to discover and promote unknown photographers. The winning pieces were displayed at the Bank’s head office.
Literary Award Saba and SABA Online Bookstore
TBC continued to support the Saba Literary Awards Programme, one of the most respected and anticipated literary events in the country. TBC Bank founded the program in 2003 with 2015 marking the 14th anniversary of the ceremony. To this date, the Bank has recognised over 90 authors and awarded c. GEL 445,000 in prizes.
SABA online bookstore, available at www.saba.com.ge, is a satellite project to the Awards Programme. The project has been gaining popularity among the local and expatriate communities. The e-bookstore, which also introduced the first Georgian e-reader apps for Android and iOS in 2014, promotes Georgian literature beyond the country’s borders and allows new authors to be discovered and promoted. In 2015, SABA e-store traveled to schools around the country, where TBC created small electronic libraries, equipped with tablets and 600 pre-installed e-books.